Naartjie Kids

The Naartjie award winning Cape Town design team and Burlingame, California merchandising team create and deliver distinctive kid-friendly clothes, using primarily 100% natural fabrics that are pre-shrunk and garment dyed. Naartjie branded clothes are a unique combination of fashion forward, casual, and age appropriate elements. The Company’s concept of age appropriate is to interpret international fashion trends in a kid-friendly and wholesome manner. “Uniquely Naartjie” represents a combination of distinctively naartjie elements:

1. Naartjie designs, colors, prints, and styles represent a truly unique synthesis or fusion of European fashion trends with Cape Town and western casual lifestyles.
2. A dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, ultimate comfort and low maintenance.
3. The “garment dying” process we use in our production process results in a more vibrant color and softer clothing and accessories.
4. The “ultimate in mix & match”...colors, prints and styles within a monthly grouping mix and match across the entire assortment. In addition, you can mix and match between collections within a season.
5. The freshest and broadest color assortment in the industry.
6. Distinctive detailing, mixing of fabrics, appliqués and embroidery details.
7. Always “Kid-Friendly” Design Concepts:

a. Primarily natural fabrics
b. Weight-right fabrications for maximum comfort and easy care.
c. Each item is designed and constructed for easy-wear comfort.
d. Dress up or dress down through multiple layering opportunities.
8. We offer great fashions, basics and accessories for girls, boys, and newborns to 10 years of age.
9. And all at surprisingly affordable prices.